April 27th, 2017. The fashion world buzzed with anticipation. That evening, the announcement dropped: Aaron Taylor-Johnson, the critically acclaimed actor known for his intense performances and brooding good looks, had been selected as the new face of Givenchy. This wasn't just another celebrity endorsement; it signified a shift in the brand's image, a strategic move towards a more rugged, masculine aesthetic, a departure from some of its previous campaigns. The choice of Taylor-Johnson, with his intense gaze and undeniable charisma, perfectly encapsulated this evolution.
The news, shared at 10:36 PM GMT+1, quickly spread across social media and fashion blogs. The question on everyone's mind was: what did this mean for Givenchy? What would this collaboration produce? And how would Taylor-Johnson embody the essence of the prestigious Parisian fashion house?
This article will delve into the significance of Aaron Taylor-Johnson becoming the face of Givenchy in 2017, examining his impact on the brand's image, analyzing the campaigns he featured in, and exploring how his persona resonated with the Givenchy aesthetic, both then and now. We'll also look back at the Givenchy collections of 2017, specifically the Spring and Fall collections, to understand the context in which Taylor-Johnson's appointment took place.
A First Look at the New Givenchy Ambassador:
The initial announcement provided only a tantalizing glimpse into what the collaboration would entail. No images were released immediately, leaving the fashion world to speculate on the direction of the campaign. Would it be a classic, sophisticated portrayal, or something more edgy and contemporary? Taylor-Johnson's previous work hinted at a versatility that could lend itself to various interpretations of the Givenchy brand. His roles, ranging from the young boy in *Nowhere Boy* to the villainous Quicksilver in the *Avengers* franchise, showcased his ability to portray complex and multifaceted characters, suggesting a depth that could translate well into a high-fashion campaign.
The anticipation was palpable. The appointment of a new face for a house as iconic as Givenchy is always a significant event. It’s a statement about the brand's current vision and its aspirations for the future. Givenchy, with its long history of collaborating with A-list celebrities and supermodels, had always maintained a high standard for its brand ambassadors. Taylor-Johnson's selection suggested a deliberate move away from the more traditionally glamorous image sometimes associated with the brand, towards a more modern and slightly rebellious aesthetic.
27 Looks From Givenchy Fall 2017 PFW Show & 54 Looks From the Givenchy Spring 2017 Show:
To fully appreciate the context of Taylor-Johnson's appointment, it's crucial to examine the Givenchy collections of 2017. The Fall 2017 collection, showcased during Paris Fashion Week, featured 27 looks that reflected a darker, more dramatic sensibility. The collection was characterized by sharp tailoring, rich textures, and a predominantly monochromatic palette. This collection hinted at a masculinity that was both powerful and refined, a perfect backdrop for Taylor-Johnson's intense persona. The Spring 2017 collection, with its 54 looks, offered a contrasting but equally compelling narrative. While still maintaining a sense of sophistication, the Spring collection incorporated more vibrant colors and lighter fabrics, showcasing a more playful and versatile side of the Givenchy aesthetic. Taylor-Johnson's ability to embody both the brooding intensity of the Fall collection and the more relaxed sophistication of the Spring collection made him an ideal choice for the brand.
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